Start-up with SOUL
''Soul''
"The principle of life, feeling, thought, and action in humans, regarded a distinct entity
separate from the body, and commonly held to be separable in existence from the body; the spiritual part of humans as distinct from the physical part."
The soul is a subject that has always intrigued me, it's like this unseen intelligence with extraordinary capabilities unique to each one of us. I read an article the other day focused on how soul is a vital ingredient in giving our businesses a vibe. These vibes are found at the core of most sustained businesses with passionate owners.
Personally, I tend to agree with that statement. Entrepreneurial soul gives us purpose and keeps us present and interested in what we do. Sure it may leave me kicking chairs over sometimes but more importantly, it's this real, and pure feeling. This feeling, to buyers shows that we not only believe in what we do, but that we love it also. For me, its about creating a brand with an authentic spirit. If people look at it from the proper perspective they can easily see the passion that drives these companies, and if not, it's likely just this unconscious feeling that leaves them wanting to buy from us.
It's been a long time dream of mine to open my own shop where I can express my own individuality through my passions, and translate them into something not only I enjoy. Unfortunately a dream isn't always a business. So what's the difference in a dream and a passion?
A dream, for me is often a snapshot moment of ideal perfection. A passion however, is this ongoing infatuation that compels us. I think it's safe to say that the idea of owning my own business has been around long enough to preclude it being just a dream but how do we put the fear of failure aside and take the next step?
I believe, the next step is to discover whether we have enough passion to go along with the owning, running, and sacrificing part of being an entrepreneur. It takes much more than passion to build and sustain a successful business. The hard part, how do you take an in-the-moment, passionate, hippy and get them to sit down a put together a business plan?
Like most of my writing, I'm really just thinking our loud here..
Time will tell.
